2019 SEO Trends You Need to Know

In 2019 alone, there have been multiple changes in trends on the internet, necessitating the need for any online businesses to keep up to pace. Any digital marketer or business owner who wants to be prepared for the future should join the bandwagon and be at par with the dynamism of the internet. That said, you need a reliable partner to help you accomplish these goals. Smash Digital is a company that comprises of SEO experts who have experience and skill in the field. They are dependable and deliver on all expectations. Smash Digital SEO strategies offer nothing short of excellence in how they will improve your website. Here are some of the new SEO trends that have been evolving this year. Read on to learn more about what they are and how you can take advantage of them to organically grow your website’s traffic.  Voice Search This has become a leading trend in the industry. Statistics show that 50% of online searches were made through the voice. You will be surprised to learn that voice search is fast and enhances productivity. It can be used by visually impaired people and people who are not tech-savvy. You have also witnessed an increase in voice-controlled devices across the globe. Smash Digital SEO uses a holistic approach when it comes to voice search. For instance, when a person does a voice search, words like ‘how,’ ‘where,’ ‘why,’ ‘when,’ will be featured conspicuously. Search Intent and Code Optimization These are results that give a Google user what they are looking for. Search intent can either be informational, navigational, or transactional. Navigational intent helps a user to reach a particular site like ‘Instagram.’ Informational intent is meant to access information in one or more web pages like ‘signs of an illness.’ Transactional intent is used to perform a task on a website, e.g., ‘Subscribe to Netflix.’ Nowadays, keywords are becoming less imperative in SEO. Video SEO There has been a boom in online video content. YouTube videos are pulling in large online traffic because they contain more information than any other media. How can you optimize your video content? One way is coming up with a catchy channel name, detailed channel description that entails everything about your product, and the use of channel keywords. If you optimize your video content well, you are guaranteed to increase your online traffic by almost 75%. Google AI Algorithm Rank brain is a search engine tool that is used to rank your site and monitor how many people have visited your website. To rank higher on this tool, you need to optimize your titles and descriptions to make it more likely to be clicked by visitors. The Smash Digital team will equip you with the right knowledge you need to improve your rankings. Social Media Indexing Social media plays a huge role in the online digital market. For your business to thrive, you will require a growing social media presence that attracts buyers. Therefore, this is a trend you need to watch out for in 2019.