Airless Pump Bottle spending potential clients to expensive dinners

So, yes, for a graphic designer and writer who knows all about the kind of effort one puts into packaging and branding products, I sure fell for it. DESIGNER TISSUE! Hah, can you even hear me say that? I can’t believe I actually wrote ‘designer tissue’. They definitely did. They’re going to THROW the PACKAGING away. I swear! They have the ‘nature lover’ packaging, the ‘fruity’ packaging, the ‘woman on the go’ packaging, and then they have the ‘kids’ packaging. “It’s the same old tissue, honey, it doesn’t make a difference, ok? It’s still going to work the same way”, my exasperated husband hissed into my ear as I grabbed cartons after cartons of some ‘designer’ tissue. But they are so pretty…the packaging. The shenanigans. You see, this is the kind of thing that happens when Suit PF Series you put some effort into making your packaging design. And without an electrifying packaging, consumers are going to walk past the heaps and heaps of other competitor products…and yours…without even knowing you’re there! Your product is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a nice packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. You know, when the hero is running away from a bunch of wild bad men with machine guns, and they’re shooting at your feet or something…and there’s an explosion behind you…and everything happens in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn. It’s your call, really. The more effort you put into designing your packaging, more customers will stop and take a look at your packaging or what’s inside the packaging. It was definitely a ‘die-hard’ moment. Hey, I am still a consumer, remember that. I am entitled to fall for nice packaging, I have a prevailing right to be human. But I am dead serious. If I didn’t like the packaging designs so much, I would find it comical enough. You see, the role of packaging is to grab the consumer’s attention. Think about it!. I don’t keep a lot of stuff in there because I am pretty selective about the designs that I like, but these packaging designs made the cut. Yeah, we all have this in the back of our heads…. I grabbed 4 of each design packages and made a run for the counter with them with my screaming kids and exasperated husband running after me in slow motion. But this is what I have to tell you, as a graphic designer and consumer. In fact, I loved the packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and place it into my ‘must keep for reference’ clear folder. All the hoopla. Now, does it make sense for me to say now that when they stop and take notice of your packaging, your chance of getting them to buy your product increases? Exactly. The ‘suck ‘em in with good copy and fab color combo’. So, why spend so much money on the packaging?” Maybe you’re also thinking that the money should go towards developing better quality products…for faster shipment options…or maybe the money should go towards Airless Pump Bottle spending potential clients to expensive dinners in Italian restaurants. Once they stop and take a look, you’ve won the first round. “Hey, it’s PACKAGING! It’s what’s INSIDE that count