Airless Pump Bottle spending potential clients to expensive dinners
So, yes, for a graphic designer and writer who knows all about the kind of effort one puts into packaging and branding products, I sure fell for it. DESIGNER TISSUE! Hah, can you even hear me say that? I cant believe I actually wrote designer tissue. They definitely did. Theyre going to THROW the PACKAGING away. I swear! They have the nature lover packaging, the fruity packaging, the woman on the go packaging, and then they have the kids packaging. Its the same old tissue, honey, it doesnt make a difference, ok? Its still going to work the same way, my exasperated husband hissed into my ear as I grabbed cartons after cartons of some designer tissue. But they are so pretty
the packaging. The shenanigans. You see, this is the kind of thing that happens when Suit PF Series you put some effort into making your packaging design. And without an electrifying packaging, consumers are going to walk past the heaps and heaps of other competitor products
and yours
without even knowing youre there! Your product is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a nice packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. You know, when the hero is running away from a bunch of wild bad men with machine guns, and theyre shooting at your feet or something
and theres an explosion behind you
and everything happens in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn. Its your call, really. The more effort you put into designing your packaging, more customers will stop and take a look at your packaging or whats inside the packaging. It was definitely a die-hard moment. Hey, I am still a consumer, remember that. I am entitled to fall for nice packaging, I have a prevailing right to be human. But I am dead serious. If I didnt like the packaging designs so much, I would find it comical enough. You see, the role of packaging is to grab the consumers attention. Think about it!. I dont keep a lot of stuff in there because I am pretty selective about the designs that I like, but these packaging designs made the cut. Yeah, we all have this in the back of our heads
. I grabbed 4 of each design packages and made a run for the counter with them with my screaming kids and exasperated husband running after me in slow motion. But this is what I have to tell you, as a graphic designer and consumer. In fact, I loved the packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and place it into my must keep for reference clear folder. All the hoopla. Now, does it make sense for me to say now that when they stop and take notice of your packaging, your chance of getting them to buy your product increases? Exactly. The suck em in with good copy and fab color combo. So, why spend so much money on the packaging? Maybe youre also thinking that the money should go towards developing better quality products
for faster shipment options
or maybe the money should go towards Airless Pump Bottle spending potential clients to expensive dinners in Italian restaurants. Once they stop and take a look, youve won the first round. Hey, its PACKAGING! Its whats INSIDE that count