Black Friday is comming up

Hey everybody! black friday is comming up and I know, especially from last year that more and more cities around the world is participating and giving dicounts for all crazy christmas shoppers. Me myself is enjoying this alot and of course it is always fun to shop when you are offered discounts, however I think many people get too excited over the fact that it is so "cheap" and buy even more. I read an article yesterday and I cut out the most interessting part! read this before you go out and shop;)   I am going to show you my wishlist of beautyproducts today aswell, just to get some variation from all outfits lately.   '   Psychology of sales shopping So what is the allure of going on sale? Retailers are well aware that shopping in sales feels good — and not just because you’re saving money. David Lewis, a neuropsychologist and the chairman of Mindlab, a neuroscience and communications insight firm, says that, for some shoppers, getting a good deal can feel like “a kind of buzz on steroids.” Sales seize on what Lewis describes as “fun fear” — the fear that you might miss out on a bargain — followed by a “pleasurable swell of excitement” at the moment of purchase. Shoppers often unconsciously approach sales from “an evolutionary perspective,” says Dimitrios Tsivrikos, consumer and business psychologist at University College London. “They’re becoming hunters and gatherers again… fighting for resources, wandering around taking everything off the shelves.” To tap this fear of missing out, retailers heavily promote Black Friday as a “one-off” opportunity to get better-than-ever discounts. But are the risks of discounting really worth it? http://www.businessoffashion.com By Helena Pike November 24, 2015 19:31