Communicating Your Invention in Packaging and Conversation

It's one thing to create some great new product that the world needs, but it'll surely collect dust if your packaging lacks efficient communication. Packaging your invention is all about communicating the details, so don't make assumptions that the person you're trying to reach already knows what you know.Visit here for invention help. I always enjoy watching talented inventors, engineers and designers describe their creations to colleagues. There is always an assumptive "you know what I mean" going on as they skip the details during the description phase of the explanation, which eventually leads to a communication break-down. I find the best way to overcome these sorts of problems is by bringing in a person who has no working knowledge of the project. Now, talk to the stranger, a clean slate with no predetermined notions of your invention. I think you will amaze yourself when you sit back and take notes on how they talk about the new product. Watch how they analyze the invention, discovering its features and benefits. As an inventor you'll notice that your whole demeanor and language selection will change, almost like you're talking to a child. It's right then and there you'll discover the genius of communication. You have to throw all the jargon out the window and remove preconceptions. Encourage this person to ask questions. Act as the teacher, because when you teach, you must re-evaluate everything you know on the subject and present it in an easy-to-understand format. Teaching is learning, so hopefully the exercise will teach you how to communicate your invention. Remember, people don't buy what they don't understand. This makes things especially difficult if your invention is something consumers have never seen before. In that case you're responsible for showing the problem a user faces and how your creation solves it, using language they understand. It's not as simple as it seems, but having fresh eyes look over your invention idea, as I described earlier, helps you know how to market and communicate it. In my mind David Ogilvy was the king of advertising and his wisdom still reigns true today. If you get a chance you should read every scrap of material he ever wrote on the subject of packaging and advertising. It's valuable, and it will help you greatly to study a bit of marketing when thinking about your invention in the long term. By the way, according to Ogilvy new products were the toughest and I agree.