Instagram as a social media platform is a huge buzz. Picture sharing, video sharing, live stories, geolocation, hashtag feed, multiple picture post, improvements in the DM feature, stickers and polls for Instagram stories and a whole new bunch of advanced features for the platform are being added very often on the application. Limited only to being a Smartphone application and a plain website, Instagram has emerged out as one of the most used and loved social apps today. Having said all this, what's equally talked about is the Instagram API update and the Instagram API changes. Exasperation spread among brands and marketers everywhere after the release of the reels likes API changes. Brands and third-party applications were exposed to stringent rules and regulations and were required to abide by the API update. Before and after the Instagram API access update Before the release of the Instagram API, businesses had to view metrics via insights on the application. But, metrics insights can now be accessed on the new API platform that's equipped in a better way. Tracking performance of the organic content on third-party tools will now be easier with this API as it's now built on the same approach as is Facebook's Graph API. The new metrics and insights will empower businesses to stay ahead in the race for the performance of their organic content over what they formerly were receiving with third-party tools. Why is Instagram metrics and analytics required? Instagram analytics is a crucial part of Instagram marketing strategies. Marketing efforts put in by brands can amount to being a waste of money and resources without appropriate analytics reports. Analytics help in determining how great are the marketing strategies. What results are obtained after applying the marketing strategy etc. can be tracked easily for improving the performance and approach towards marketing and advertising content.