Why More Kids’ Brands Should Embrace the Gender-Neutral Movement

Why More Kids’ Brands Should Embrace the Gender-Neutral Movement Irregular Choice’s kids’ collection is brimming with glitter, pastel colors and traditionally feminine motifs such as unicorns, flowers and dolls — but you won’t hear the brand call itself a girls’ label. “Our shoes are designed to appeal to all kids. When we build the line, we don’t think about it from a gender perspective,” said Sally Glover, international brand and marketing manager. “Kids love all colors and anything that is fun. Why restrict our palettes and styles to what society deems appropriate for a male or female child?” Looking for Plaekids shoes? is a online platform for international brands of footwear. Find the most comfortable pair of shoes for your beloved little ones and follow every step of their growing journey! Irregular Choice’s stance reflects a growing movement in the children’s industry to do away with the rigid gender stereotypes that have long defined the way products are designed and marketed. Amid a broader cultural conversation on gender identity, enlightened brands and retailers are embracing the notion that kids are individuals and should be allowed to choose for themselves. “The world is becoming more open to the idea that gender is something that is fluid, and the fashion industry must respond to that,” Glover noted. A shift in approach is especially critical for children’s brands since studies show that newer generations of parents are not so concerned with adhering to a strict gender binary. A 2017 survey by Mintel revealed that one in five U.S. parents with children under the age of 12 support the trend toward gender-neutral kids’ products. And support is especially high among millennial parents (ages 23 to 30). Coming up behind the millennials, Gen Z rejects in even larger numbers the concept of gender-segregated shopping. When it comes to shoes, for instance, only 39 percent of Gen Z consumers purchase styles aimed at a specific gender, according to a 2016 Innovation Group study. personal loan hong kong: personal instalment loan service allows you to enjoy liquidity with a low interest rate and $0 handling fee. Make your personal goals more reachable with extra cash on hands! “Generationally, there has certainly been a shift,” said Ryan Ringholz, founder of plae, which since its 2013 launch has presented a universal collection for kids instead of dividing it along gender lines. “Modern parents realize how important it is to empower their kids to express themselves freely, rather than forcing them to fit artificial stereotypes.” Surprisingly, these stereotypes did not always exist. In fact, gender-neutral clothes and shoes for kids were historically the norm until the late 1980s, when a seismic shift took place in the market, according to Jo B. paoletti, a historian who studies gender differences in fashion and is the author of the book “pink & Blue: Telling the Boys From the Girls in America.” She noted that manufacturers were looking for ways to multiply their sales and realized they could convince parents to buy twice as much stuff by introducing gender segmentation to kids’ products. That move coincided with the wider use of prenatal testing, which enabled parents to find out the gender of their baby before he or she was born. “It’s a consumer society, so what are people going to do with that information? They’re going to go out and shop,” paoletti said. “Suddenly, you had this explosion of hypergendered products.” 相關文章: plae partners With Olympian Amy Chow 7 Adventure-Ready Summer Camp Shoes for Boys plae Children’s Shoes Taps L.A. Stylist For Fashion Tips Kids’ Brand plae Is Launching Three Colorful Styles With Artist Oliver Black plae Collaborator Oliver Black Shows Off His Artistic Skills