The quality of online

The quality of online retailing is becoming more and more competitive. At present, China's consumption upgrade situation is obvious, the market awareness of the brand began to wake up, from simple functional needs to brand needs, people's online shopping consumer psychology is changing with the upgrade of the entire consumer market. "If you still think that online shopping is cheap, it's really out of date." Chen Yuting, an employee of a financial enterprise in Chaoyang District, Beijing, said that when shopping online, people around them pay more attention to the quality of goods and services, and value for money has become a new requirement for online shopping. "Two days ago a colleague bought an air-conditioner on the Internet, the merchant not only provides the'old for new'service, delivery and installation is also timely, such a service must be popular." Chen Yuting said. retailing is also reflected in the transaction data of various platforms. In this year's "6.18" online shopping festival, orders for high-quality goods grew faster, and sales of large-screen high-definition television, imported fresh and other products on some e-commerce platforms doubled or even more. In order to make consumers'online shopping more comfortable, e-commerce platform has also made many attempts to crack down on counterfeit goods and improve product quality, shopping experience. Some e-commerce for personalized, customized high-quality products to provide a display platform, clothing, electrical appliances and other industries in the flexible production of the first attempt. "Two days ago I made a suit online, not only fit, the quality is good, much better than the previous clothing store to buy the assembly line products." Chen Yuting said. In order to improve the quality of products, Ali has also launched many anti-counterfeiting technologies. "At present, Alibaba has built a large number of precise and complex data models through the algorithm, running at high speed throughout the network 24 hours without interruption, identifying and screening suspicious goods." Zheng Junfang, chief executive officer of Alibaba, introduced. At the group headquarters, reporters have seen "black technology" such as image recognition algorithms that identify about 600 million commodity images a day, and counterfeit screening models that can identify nearly 2 billion commodities on the platform, which can effectively detect counterfeit and inferior commodities in hundreds of millions of commodities.