Sponsor local or national high profile events

For example there has been a huge resurgence in the Pabst Blue Ribbon brand. Celebrities drive the direction of trends.7.) Underwrite bands or artists in your market that you believe have a chance to make it big.) Find out where your local tastemakers are hanging out and get your products there. How did they resurrect this brand without spending a fortune on re-branding efforts? Pabst Blue Ribbon Beer has risen to the top through celebrities using the brand. They are the second fastest growing beer in the US and they have not spent a dime on advertising. Rock musician "Kid Rock" was seen wearing a PBR belt buckle and T-shirt and from there it's history.Create a loyal street team or crew of individuals that can sample your products where tastemakers are hanging out.) Create and produce your own signature cotton conveyor belt event and invite the press and local celebrities and tastemakers.With these efforts and good timing your products will be in the hands of tastemakers and from there. Sponsor local or national high profile events.Thom King is the president of Multimediary Entertainment Marketing. Sometimes your investment will be as small as printing posters or placing ads for them that always contain your logo. it's history.. Remember, if you give somebody and experience? they will never forget you.. Make sure your contact information is enclosed. Sometime you can do this on a product donation basis.Celebrities are the tastemakers that drive brand awareness and usage.) Build a relationship with one tastemaker and make them your brand surrogate. Multimediary builds brands through making them part of the entertainment experience.Here are 7 solid ways you can build your brand through celebrity and tastemaker usage without breaking the bank. Send care packages with your products to local tastemakers, celebrities and news personalities.