Instagram Technological Trends to Watch Out For

As Instagram becomes popular with each new day, it is expected that there will be increased competition by brands in the advertising space while content creators will want to capture the expansive market. It is not all about hashtags and likes anymore. These days, to be successful on Instagram you have to combine several factors such as having many Instagram followers, liking, commenting and even sending shout outs. All this narrows to increased engagement. As you seek to boost your presence in this site, some of the technological trends to watch out for include: •    Augmented Reality Story Filters- A sure way to boost your engagement is through interactive content. With the augmented reality feature for Instagram stories in place, brands will be able to spread their awareness to different followers. You have the ability to create your own custom AR filter which your audience will love. Individuals will be able to share their experiences in different environments.•    Leverage Instagram Growth Tools- While you should always strive to get real followers on Instagram, you should not ignore the numerous growth tools that are being rolled out. Different players in this industry are coming up with tools to get more organic followers, likes and other types of Instagram engagement. The reason you are advised to insist on organic tools is that getting numbers without conversion rates narrows down to nothing. As such, get Instagram followers who will also be your potential customers. Organic followers will also come in handy in sharing content in their accounts which boosts your brand .•    Influencer Authenticity- Many brands have realized that some influencers are not authentic. This is because some are just buying accounts and not growing their audiences through Instagram engagement. As such, many brands are advised to take time before hiring influencers. With the help of technological tools and software, the brands are able to identify whether influencers are real or not. Instagram has helped in this by introducing tracking and evaluation metrics on their app. Other types of software exhibit which brands specific influencers have worked with and their reputation. It is good for firms that are seeking accountability in their marketing strategies.•    Buying Direct- Typically, Instagram would only allow you to advertise products and services and then offering potential customers links to dedicated websites. However, this is set to change as the social platform is set to introduce a shopping feature which allows your Instagram followers to shop directly. It is a trend that has been propagated mainly by app developers particularly those in the gaming industry. Whereby you are able to install apps directly from Instagram.It is clear that with these trends, social platforms are bound to reach even greater heights in the near future. Engagement will be made easier and brands are set to benefit.